A blog post with a headline like Sustainability: Why Bother? would lead one to suspect that the sustainability movement may be suffering a bit from inertia.
Which is why you should read the post. Because it tells about how being sustainable can actually help companies cut costs, reduce risks and increase revenue, with numbers to support those contentions.
And while it cites only a few specifics, that's way better than none, isn't it?
PS: Here's another really cool idea. A zero-emissions delivery vehicle. I'm having a hard time picturing this thing