These practices can work as well in creative fields like writing, as in any other field.
In fact, I found a great example of sustainable business practices that I posted on a blog where I've been promoting independent booksellers.
Now, given that I'm an ebook author who makes most of my money through sales on a big online publisher/retailer's site, there is a certain irony about my position.
However, I've chosen not to sell exclusively through the huge online retailer, FWIW.
And I've attempted to
Having said that, I've put together a book launch for my new novel RIPTIDE that amounts to a collective promotional effort as described in this post.
As you can see, the launch week for RIPTIDE will begin on Monday, March 12. The launch will run all week and end on Saturday, March 17. Saint Patrick’s Day.
If you read the post, you'll see there will be drawings for book giveaways and a charitable donation made to the Dalai Lama's Mind & Life Institute, if the novel reaches the indicated rank.
And if you're on Facebook, feel free to join the Riptide Launch Party, where all the action is.
PS: Here's another creative project that's being funded by collaborative effort online.
PPS: FWIW, I've never used the word "unputdownable" on this blog. :)