When you think of banking, is sustainability the first thing that comes to mind? Yeah, me neither. :)
Yet, there's a case study about a bank that purports to care about such things. Tridos Bank: More Green, Less Greed.
Let's look at what this post has to say about Tridos. And I quote:
Triodos Bank is one of the world’s leading sustainable banks. Although not as large as some of the mainstream banks yet, Triodos now has a balance sheet worth €4.3 Billion, and is one of the largest investors in renewable energy in Europe.
Sustainability is at the heart of the Bank’s mission, to make money work for positive social, environmental and cultural change. The Triodos business model is based on lending to, and investing only in organisations that benefit people, society, and the environment.
Wow! Can you imagine? You mean it's possible for even a bank to operate in a sustainable manner? Why that's ...
But wait! There's more.
The Triodos story also provides another interesting example of how sustainability and profitability are not mutually exclusive concepts, even in the world of financial services. As well as driving towards, and influencing a more sustainable world, Triodos delivers consistent and growing returns. The Bank generated a net profit of €17.3 million in 2011, up by nearly 50% on the previous year.
Triodos Bank truly walks-the-talk, integrating sustainability principles within its own operations. This includes carbon neutral banking, through energy reduction and efficiency measures, eco-efficiency buildings, allied to appropriate offsets. The Bank also has a good focus on sustainable resources.
Makes me want to recycle my Kindle right now! But then I'm screwing myself, right? Unless readers choose another device. What else could they choose? Well ... there's Kobo now, and it's awesome.
There's also Nook, iPad and other devices that aren't supporting a huge technology company that's trying to kill publishing and run the whole show.